Wednesday, October 22, 2008

Are You Using Social Proof To Build Credibility In Your MLM Biz?

By Joe Okoro

Do you know that testimonials can have a terrible impact in your online marketing efforts? Evidence has proven that testimonials is one of the most effective strategies to successfully promote your business if you know how to use it very well.

Testimonials are positive and up building comments people make in appreciation for your services. These social proofs as testimonials are called, can come from your past clients, it can also be culled from your company magazines or even success stories from your MLM team.

People believe it more when a testimonial is coming from another source than the owner of a product. When other people say nice things about you, no matter how small or irrelevant that may be, it can affect your credibility level immensely.

When you make claims to your list members or clients, ensure you back it up with solid and believable facts about your business. This will immensely boost your trust level and employ more businesses coming your way.

Periodically send out testimonials about your products, services or about you to your clients. In fact learn to keep every nice comment about you and your business in a save place. The more testimonials you have the more your credibility level rises.

Credibility comes with believe in you. This can further be enhanced when you allow your personality to reflect in every message that you send out to your list members every week or any other day.

Your personality can reflect in your emails when you keep records of events and use those events or mention them when writing to your mailing list in your newsletter. Doing this brings you closer to your subscribers and create a trust mindset in their minds for you. The effect this has is it convinces your prospects that you are the go to guy to do business with you.

Network marketing is a people business. To make it work you need to build credible relationships and this relationship building especially when done via the Internet should be enhanced with social proof. - 15431

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