Do you know about bumper stickers? It is actually a marketing tool that is easy as well as inexpensive. It is a perfect choice for you if you have target customers at a location, or your customer belongs to a particular category (like moms in the range 25-35). All it costs is about 25 cents per sticker but it gives you a huge amount of profit. Lets discuss it in more details.
Before we move on, let's understand what bumper stickers are. A bumper sticker is an adhesive label or sticker with a message, intended to be attached to the bumper of an automobile and to be read by the occupants of other vehicles - although they are often stuck onto other objects.
You can easily spread your word with bumper stickers as people generally notice such stickers when they go to a parking lot, or while following a car and also when they are on road and your car passes by. So even without your being there, you are able to create a 'touch point' with them.
There are no set rules about how to get the stickers made. Get them made, as you like. But care should be taken to decide its size. A very small sticker will not get noticed easily and for a very large one, you will not find anyone willing to put it on his or her vehicle. Just remember these two points and the rest is all flexible.
However, in that flexibility lie pitfalls as well. If you design a bumper sticker with just your logo, with too much text or oversell your product, it may not have the desired impact. For it to generate sales for you, it has to connect with your audience. It must help them in someway, have some humor or connect with their ideas, or better still, help THEM express themselves.
Think about how your customers can feel that THEY are expressing themselves by putting YOUR sticker on their bumper. The more innovative you can get, the better it is. Your customers will consume your bumper stickers and viral goes your marketing message.
Bumper stickers can have some tips (maintenance of furniture, if you have a furniture store), or any other marketing message on it. Be trendy and imaginative! For example, make stickers to support any sports group or various sports groups or even for each of the rival sports group. You can use the same principle for politics too (like a presidential elections) but of course it is very risky.
You can follow some other rules to make your sticker more viral. Making it 'scarce', or making it a status symbol are some examples. People would love to have it then and would feel proud in showing it off. When other people notice it, even they would want it. Don't you think that's cool!
Use bumper stickers with responsibility. And use it smartly. They will reward you with lot of referring customers and profits. - 15431
Before we move on, let's understand what bumper stickers are. A bumper sticker is an adhesive label or sticker with a message, intended to be attached to the bumper of an automobile and to be read by the occupants of other vehicles - although they are often stuck onto other objects.
You can easily spread your word with bumper stickers as people generally notice such stickers when they go to a parking lot, or while following a car and also when they are on road and your car passes by. So even without your being there, you are able to create a 'touch point' with them.
There are no set rules about how to get the stickers made. Get them made, as you like. But care should be taken to decide its size. A very small sticker will not get noticed easily and for a very large one, you will not find anyone willing to put it on his or her vehicle. Just remember these two points and the rest is all flexible.
However, in that flexibility lie pitfalls as well. If you design a bumper sticker with just your logo, with too much text or oversell your product, it may not have the desired impact. For it to generate sales for you, it has to connect with your audience. It must help them in someway, have some humor or connect with their ideas, or better still, help THEM express themselves.
Think about how your customers can feel that THEY are expressing themselves by putting YOUR sticker on their bumper. The more innovative you can get, the better it is. Your customers will consume your bumper stickers and viral goes your marketing message.
Bumper stickers can have some tips (maintenance of furniture, if you have a furniture store), or any other marketing message on it. Be trendy and imaginative! For example, make stickers to support any sports group or various sports groups or even for each of the rival sports group. You can use the same principle for politics too (like a presidential elections) but of course it is very risky.
You can follow some other rules to make your sticker more viral. Making it 'scarce', or making it a status symbol are some examples. People would love to have it then and would feel proud in showing it off. When other people notice it, even they would want it. Don't you think that's cool!
Use bumper stickers with responsibility. And use it smartly. They will reward you with lot of referring customers and profits. - 15431
About the Author:
About the author: Buck Thompson reveals that using bumper stickers can be an effective component of a branding strategy and any business can profit by marketing through stickers.
