There are common mistakes people make when they write web pages, ads, sales letters and brochures.
A staggering 99% of companies make this fatal error. And it cost a business thousands of pounds in lost income - often the difference between profit and loss.
Using a headline.
Yes really. It's that simple. You need to attract attention.
Your information needs to be read by your customer - today.
You see the trouble is we're living in the age where people are constantly bombarded with information. They don't want to read your advertising material - they need to get on with there very busy lives.
Using a headline that shows what is in it for the customer will get your message read.
What should a headline say?
You communicate a powerful benefit to them. So you drag your reader into reading your copy.
How can you do this? By creating compelling headlines and copy. The headline in your marketing material whether this is ads, web sites, sales letters or brochures - need to give your customers benefits. This is so relevant that this one thing alone can increase or decrease your response from customers.
In fact famous Marketing adman the, late David Ogilvy, said he's seen different headlines out pull by as much as 1700%.
When you read a magazine or newspaper - do you read every story? The chances are that you read the stories whose headline interests you. If it doesn't you skip the story.
Initially you'll pull the reader into your marketing material with a interesting headline and opening - make sure your marketing material is relevent to your potential market or they will lose interest very quickly.
Using A Intriguing Headline
The headline should be powerfull and intrigue the reader. It should also show that you are the business to buy from.
I hope you never look at headlines the same way again.
But how do you write good headlines?
Try and describe the right prospect for your business to yourself - then how would you speak to that person. Think about their beliefs, wants and what keeps your prospect awake at night?
So if most businesses advertise with their name right at the top - you could advertise and give your customers a BIG BOLD PROMISE.
"Try the 'product' for FREE for 60 days."
Show the customer 'what is in it for them' and your business will become the market leader.
Using the right marketing for your business will make your business surpass your competitors.
Use these steps to write a great headline:
* What are your products advantages?
* Tell the customer why I should buy from you?
* Is your product/service exclusively available?
Start using intriguing headlines in your copy and your business will get more customers. - 15431
A staggering 99% of companies make this fatal error. And it cost a business thousands of pounds in lost income - often the difference between profit and loss.
Using a headline.
Yes really. It's that simple. You need to attract attention.
Your information needs to be read by your customer - today.
You see the trouble is we're living in the age where people are constantly bombarded with information. They don't want to read your advertising material - they need to get on with there very busy lives.
Using a headline that shows what is in it for the customer will get your message read.
What should a headline say?
You communicate a powerful benefit to them. So you drag your reader into reading your copy.
How can you do this? By creating compelling headlines and copy. The headline in your marketing material whether this is ads, web sites, sales letters or brochures - need to give your customers benefits. This is so relevant that this one thing alone can increase or decrease your response from customers.
In fact famous Marketing adman the, late David Ogilvy, said he's seen different headlines out pull by as much as 1700%.
When you read a magazine or newspaper - do you read every story? The chances are that you read the stories whose headline interests you. If it doesn't you skip the story.
Initially you'll pull the reader into your marketing material with a interesting headline and opening - make sure your marketing material is relevent to your potential market or they will lose interest very quickly.
Using A Intriguing Headline
The headline should be powerfull and intrigue the reader. It should also show that you are the business to buy from.
I hope you never look at headlines the same way again.
But how do you write good headlines?
Try and describe the right prospect for your business to yourself - then how would you speak to that person. Think about their beliefs, wants and what keeps your prospect awake at night?
So if most businesses advertise with their name right at the top - you could advertise and give your customers a BIG BOLD PROMISE.
"Try the 'product' for FREE for 60 days."
Show the customer 'what is in it for them' and your business will become the market leader.
Using the right marketing for your business will make your business surpass your competitors.
Use these steps to write a great headline:
* What are your products advantages?
* Tell the customer why I should buy from you?
* Is your product/service exclusively available?
Start using intriguing headlines in your copy and your business will get more customers. - 15431
About the Author:
Mark Pocock, is a marketing specialist and a direct response copywriter. Sign up to claim your free report on copywriting and marketing. Mark also has a Direct Response Blog to keep up-to-date with what is happening in the copywriting world. Or visit Mark's website to find out about the various Copywriting Services available.
