Article marketing has become a very popular tactic of website owners. It's no wonder why.
There are two keys, and two keys only, to a successful website...content and traffic (visitors). And, while traffic can come from many sources, the best traffic comes from organic listings in Google, Yahoo, and MSN.
To begin with, although it takes time and energy to build and optimize a site which ranks well in the search engines, the traffic your site receives from the search engines is free. If you advertise, it may cost you $5 or more to generate a visitor to your site. And, research has clearly revealed that visitors who reach you because they found your site in a Google or Yahoo search are far more likely to be buyers than those who come to you as a result of advertising. Four times as likely, in some studies.
In other words, because these visitors have gone to the trouble of searching for information related to the websites on which they wind up, they are more likely to buy, donate, request further information, add themselves to a newsletter mailing list, etc.
No wonder goal-oriented site owners dedicate so much time to ensuring good search engine rankings by conducting intensive link building campaigns. And, no wonder article writing is such a big part of those campaigns. There is no other method of obtaining as many good links as quickly. An article written and sent out in an hour or two today can result in hundreds of links...maybe more...in a few short weeks.
For the most part, website owners write about topics closely related to their websites. And, for many reasons, that's a good idea.
Unfortunately, most article writers compose articles only on things directly related to their websites. Big, big mistake!
By writing on one topic or a very narrow range of topics, website owners limit their audience and the number of links their articles may produce. I write most often about education, the theme of my websites, so many education-related websites have published dozens of my articles, and I've reached their readers dozens of times. And, I've gotten thousands of links from my education articles, but not everybody is interested in articles about education. So, I write articles like this one on other topics to reach new audiences and earn links on additional websites.
In fact, articles I have written on affiliate marketing, wagering, and great hamburger recipes have produced far more links than some of my education articles. The lesson? Don't limit yourself to a narrow range of articles. Instead, write at least 2-3 articles a month on mass appeal subjects...the extra exposure and extra links you'll get are well worth the effort. - 15431
There are two keys, and two keys only, to a successful website...content and traffic (visitors). And, while traffic can come from many sources, the best traffic comes from organic listings in Google, Yahoo, and MSN.
To begin with, although it takes time and energy to build and optimize a site which ranks well in the search engines, the traffic your site receives from the search engines is free. If you advertise, it may cost you $5 or more to generate a visitor to your site. And, research has clearly revealed that visitors who reach you because they found your site in a Google or Yahoo search are far more likely to be buyers than those who come to you as a result of advertising. Four times as likely, in some studies.
In other words, because these visitors have gone to the trouble of searching for information related to the websites on which they wind up, they are more likely to buy, donate, request further information, add themselves to a newsletter mailing list, etc.
No wonder goal-oriented site owners dedicate so much time to ensuring good search engine rankings by conducting intensive link building campaigns. And, no wonder article writing is such a big part of those campaigns. There is no other method of obtaining as many good links as quickly. An article written and sent out in an hour or two today can result in hundreds of links...maybe more...in a few short weeks.
For the most part, website owners write about topics closely related to their websites. And, for many reasons, that's a good idea.
Unfortunately, most article writers compose articles only on things directly related to their websites. Big, big mistake!
By writing on one topic or a very narrow range of topics, website owners limit their audience and the number of links their articles may produce. I write most often about education, the theme of my websites, so many education-related websites have published dozens of my articles, and I've reached their readers dozens of times. And, I've gotten thousands of links from my education articles, but not everybody is interested in articles about education. So, I write articles like this one on other topics to reach new audiences and earn links on additional websites.
In fact, articles I have written on affiliate marketing, wagering, and great hamburger recipes have produced far more links than some of my education articles. The lesson? Don't limit yourself to a narrow range of articles. Instead, write at least 2-3 articles a month on mass appeal subjects...the extra exposure and extra links you'll get are well worth the effort. - 15431
About the Author:
Daniel Z. Kane is a university dean who has created several higher education websites on subjects which include college admission, financial aid, accredited online degree programs, how to choose an online college, online schools, and related areas.
