Wednesday, October 29, 2008

Hurray, You Have a Website. What's Next, Count Your Money. True or No?

By Dane Masters

The Internet houses billions of websites. And more and more, literally hundreds, are being added day after day. So if you have created your own unique website for the purpose of business, and are expecting a stream of visitors to it, it is not easy. How will they make their way to this particular website and realize that it is something special and different from others? Think about it.

Welcome to the world of URL search engines! Simply put, a URL search engine is a simple program that trawls or crawls the web to look for keywords and classifies web pages on the basis of those keywords. This enables us to neatly categorize the worldwide web and to find relevant information when we need it. The search engine also has a front-end that we use to type in the query. When this query is run, it in effect searches through billions of URLs to identify and present those URLs which have the highest incidence of the search string.

Your URL has to be submitted to a search engine website and accepted by them. www.google.com or Google is one such website. And the best part is that it gives free listings. Google has 80 search engines associated with it. One of them is AOL. So if your website is allowed to be submitted, then 80 search engines will display your websites should a keyword related to your website be typed in. Inktomi is another website that covers 125 search engines. It also includes websites like MSN, Yahoo and HotBot. But unlike Google, it does not offer its services for free--you have to pay to have your website displayed on search engine results. So it may not really be worth it.

Remember that merely submitting your website is not sufficient to get your website at the top of the search listings. Your URL needs to be indexed in these search engines. And indexing in mot URL search engine may take upwards of a month (and in some cases, up to 8 weeks) for your URL to become popular enough for inclusion. But if you are in some sort of a hurry to increase the number of visitors to your website, you might choose to go for the pay per click option.

In pay per click search engines, users will type certain keywords in a URL search engine and will get a set of results. Whenever they click on these results, the owner of the URL will be charged a certain amount. This amount is determined by how common the keywords are or how high up in the search listings you want to be listed. But if volume of traffic rather than transaction is your game, then the pay per click route will prove to be very attractive indeed.

In other cases, it is not easy. Do you want to pay for the privilege of seeing your website displayed on the search engine results when certain keywords are typed in? The visitors may come, they may not. Then, is it worth paying for all this? Suppose there are not enough visitors, you have achieved nothing! All that you have done is pay for publicity of your website and marketing it. If you have opted to pay a certain amount and the number of visitors is not enough to substantiate the payment, then maybe you should think twice before going in for such options. - 15431

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