When the topic of buying or bartering links, one normally focuses on the anchor text. A wise webmaster will immediately ask that their top keyword be linked to their homepage. Either that, or the secondary keyword to be linked to its corresponding internal optimized landing page. Wanting to rank higher for that keyword is industry standard. Your ultimate goal is to get links with that keyword!
A link-buying wise webmaster would say that should be done most or half of the time. There are other things to use. You should mainly use your URL, as this is an utterly natural term one would link. Almost always, natural links link from anchor text starting with "www." If one were writing about this great site he or she found that has all imaginable sorts of bicycle seat covers, in all spectrums of colors and fabrics and size, he or she would not likely link "bicycle seat covers"; one would say " I found this fantastic sire www.bicycleseatcovers.com, and I adore their seat cover selection." This would appear most natural. You may also link your business name at times. Yes, you already rank #1 for your actual business name, but what is wanted is to add credibility to your link profile. This tactic accomplishes this task.
Showing a spike of artificial links is not desirable if you are already over stepping Google's boundaries. This would be applied best when you are acquiring large quantities of lower quality links, such as blog articles. Making sure to mix up anchor text is essential. The number of incoming links are going to be what helps your site overall, more than worrying about the precise anchor text. Keeping it real, by tossing out specific product mentions or logical site mentions is important.
Imagine the handful of truly natural (unpaid) great high PR links you have gotten, just by being a great site, or your business connections. Perhaps you spoke at a high profile convention and that site gave you a link. Or maybe you are a supplier of a national brand that listed you on their site. Which words are linked? "Cheap socks" would surely not be typed in on the seminar's agenda. Your company name would be the link. You are sure to know that you are accumulating authority from that PR7 link, no matter the anchor text. All are incoming links, all are of worth in the large picture. Natural links will keep you safe, while offering long term rewards. - 15431
A link-buying wise webmaster would say that should be done most or half of the time. There are other things to use. You should mainly use your URL, as this is an utterly natural term one would link. Almost always, natural links link from anchor text starting with "www." If one were writing about this great site he or she found that has all imaginable sorts of bicycle seat covers, in all spectrums of colors and fabrics and size, he or she would not likely link "bicycle seat covers"; one would say " I found this fantastic sire www.bicycleseatcovers.com, and I adore their seat cover selection." This would appear most natural. You may also link your business name at times. Yes, you already rank #1 for your actual business name, but what is wanted is to add credibility to your link profile. This tactic accomplishes this task.
Showing a spike of artificial links is not desirable if you are already over stepping Google's boundaries. This would be applied best when you are acquiring large quantities of lower quality links, such as blog articles. Making sure to mix up anchor text is essential. The number of incoming links are going to be what helps your site overall, more than worrying about the precise anchor text. Keeping it real, by tossing out specific product mentions or logical site mentions is important.
Imagine the handful of truly natural (unpaid) great high PR links you have gotten, just by being a great site, or your business connections. Perhaps you spoke at a high profile convention and that site gave you a link. Or maybe you are a supplier of a national brand that listed you on their site. Which words are linked? "Cheap socks" would surely not be typed in on the seminar's agenda. Your company name would be the link. You are sure to know that you are accumulating authority from that PR7 link, no matter the anchor text. All are incoming links, all are of worth in the large picture. Natural links will keep you safe, while offering long term rewards. - 15431
About the Author:
Julie Johnson of Edutextlink.com is a link building authority and will help you determine the best possible strategy for using their edu links. Their text links are in content, on .edu sites, and under the radar links.