Saturday, October 18, 2008

Starting a Online Business - This is How

By Cecil Heim

Starting a online business does not have to be difficult. In fact, anyone with the basics of computer skills can start earning easy money. In this article I will take your through the various steps, using one of the options available for starting a online business.

There are many ways to earn money on the internet. The most popular is by selling some product or other. The product can be your own or someone else' which you sell for a commission.

If you are in the beginning stages of starting a online business. You most likely do not have a product of your own. So I am going to get you started by selling other peoples products.

You need a product to sell. As ClickBank has the widest selection of products. This would be a good place to start, by opening a free account. When the account is set up you will receive a few directional emails. Read them, as well as the "getting started" section on the ClickBank Site. This will give you an idea of how the system works.

The next step is to open an account with Google Adwords. Without Adwords you will not be able to get anywhere so the minimal setup costs are well worth it. You will need this account to advertise the products your are selling as well as do Keyword Research.

Once again, when your account is confirmed, do some reading to get to know the service. In brief this is how it works. You place an ad for the product you are selling and select the keywords that would attract customers to your ad. You would bid on the keywords your have chosen and it stands to reason that the more popular the keyword, the higher the bid.

The next step is to find a product. This you will do in the market place in your ClickBank account. For starters, stay in an area in which you have some knowledge and do a search for a product on that subject. Make a list of 5 to 10 products that pay a commission of $20.00 or more.

At this point, we need to know if the chosen products can make some money. To do this, you enter the exact product name in the keyword tool in Google Adwords. And let the program suggest keywords.

The number of searches for your product is important. As a rule of thumb. If there are less than 3000 searches per month. It may not be very profitable to market that product. Next thing to look at is the competition and what the suggested minimum bid is. Remember, the more the competition, the higher the needed bid will be.

But keep in mind that someone entering the search phrase "how to knit gloves" wants to know how to knit gloves. It is then reasonable to assume that out of every 100 clicks on your ad at least one sale should be made. And working on a 100% profit. It means that if the minimum bit is suggested at .10c you will break even on that one sale. Any additional sales are all clear profit.

This may not sound like you will not be making a lot of money. But, repeat the same procedure with 20 to 30 products giving a profit of $300.00 each per month. See how it ads up.?

Let's continue. Now look at the other suggested keywords to find, on the same basis as above, keywords that closely describe the product. Include these keywords in your keyword list. You do not need 100's of keywords. 5 or 6 that are closely related to the product that have a low minimum bid are ideal.

Once this is all done. You can now write the ad. If your product is "How to cook Beef". That would be the title of the ad. For the body of the ad. You could have a look at some of the ads that come up with your search term. Select the best one, but change it a bit to make it yours.

That is all there is to it. Run your ad. Let me warn you though. You need to continually monitor your sales expenses against income made. If you do not do this. The Adwords game can become a very expensive exercise. But if you continually check which keywords and ads are making money and which are not. You should not have any problems when starting a internet business. - 15431

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