Monday, October 27, 2008

When Writing Articles, How To Write For People And Search Engines

By By Gary Harvey http://FindHotMarkets.com

If you are writing articles to promote your business, there is a technique you need to know about.

It's called word stemming.

The usual 'stemming' approach is where you add different endings to a word stem (such as sell) to get new words like selling, sellable and seller.

Of special interest to me was a technique I read about in Dylan Loh's Secret Article Profits. With this method, you can quickly unearth a large selection of related keywords.

WHAT THIS IS NOT

1. This is not your usual stemming approach where you just add different endings to a word stem.

2. And it's not the other frequently seen approach of adding words before or after the stem. Examples of this for the stem "sell" would include selling online, online selling, power seller, how to sell and eBay selling.

DO THIS AND WIN - HERE'S WHY

This method of multiplying keywords uses an online tool (which is free incidentally) to deliver NATURAL keywords as well as what you'll get from the above two techniques. As such it helps you generate the sort of vocabulary (and therefore keywords!) that people use in informed discussion about your topic.

That, my friend, is exactly what the search engines want to find in your writing... natural speech, normal word patterns.

In other words, this online service will give you a list of the expressions and words that your ideal prospects are typing into their favorite search engines. Write about those and your articles are precisely what they want. They are your warm market, and Dylan Loh shows how to reach them.

Personally, I can say this meaty (but easy to read) report has given me a lot of great ideas. Dylan's article marketing guide can equip you to provide targeted article content that generates profit for a long time to come. - 15431

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