The competition is getting more and more intense in the most profitable niches. People are putting on the pressure for vendors to prove their expertise before they do business with you.
Multimillionaire Chris Hubbard said this was his point of view on information marketing in an interview with Rob Toth. Dan Kennedy has partnered up with Rob in creating this part of his course on Info Riches. The series of interviews that Rob is conducting will be sold as a separate product known as "Future Of Information Marketing". For a limited time interviews of the top information marketers will be available as a free download as an incentive to evaluate Dan Kennedy's new course on information marketing.
Chris first got his start on Ebay in the beginning days of the company in 1998. After doing a lot of experimentation with different products and techniques of selling online, Chris put together a course on how to sell on Ebay. This was his first information product. He liked the idea of information products so much that he ended up creating dozens of best-selling products in many different niches.
The high profit margins in information products give people a lot of room to make mistakes yet still make money. "It's the best way for anyone to get started (outside Ebay) because it's a very easy business model" said Chris. Compared to other business models, it's hard to go wrong with information marketing.
When you are trying to win against your competition, there's nothing like having a great relationship with your customers. Chris says "there's a growing demand on our time". "People are more and more vigilant against letting things into their inbox". They don't want to waste their time reading things that don't apply to them at that moment, even if they subscribed to receive the information.
Chris says the only way you'll get a chance to be in front of your target market is "you really have to construct something special in order to stand out". When someone lands on your website, that's your opportunity to show that you are different.
"If someone lands on my page and they leave my page without either opting in to my newsletter or purchasing a product from me, are they going to be better off than before landing on my page?". You need to start providing value to your prospects right from the start.
The next step is to "bond with that person" says Chris. "With the Internet we can connect on so many different levels very inexpensively." This is and opportunity to build relationships with people that can't do as easily with other media.
Blogging is the best way to build strong bonds with customers, says Chris. He believes in using video on his blogs as a way to connect with customers as a real person. Video adds so much credibility to his sales letters that it always outperforms his text-only promotions. Combining blogging and video is one of Chris's big secrets to success.
Chris also explained how to create a hot selling product in a few hours in the interview. "It's easy" he says, "you don't have to be the ordained expert in any field". "You just have to make sure you are solving somene's problem."
It's all part of the sales process. Give value first, gain their trust. Allow them to give you feedback, gain some more trust. Use video to give the human touch. Solve people's problem and they will buy from you over and over again. Trust is the secret. - 15431
Multimillionaire Chris Hubbard said this was his point of view on information marketing in an interview with Rob Toth. Dan Kennedy has partnered up with Rob in creating this part of his course on Info Riches. The series of interviews that Rob is conducting will be sold as a separate product known as "Future Of Information Marketing". For a limited time interviews of the top information marketers will be available as a free download as an incentive to evaluate Dan Kennedy's new course on information marketing.
Chris first got his start on Ebay in the beginning days of the company in 1998. After doing a lot of experimentation with different products and techniques of selling online, Chris put together a course on how to sell on Ebay. This was his first information product. He liked the idea of information products so much that he ended up creating dozens of best-selling products in many different niches.
The high profit margins in information products give people a lot of room to make mistakes yet still make money. "It's the best way for anyone to get started (outside Ebay) because it's a very easy business model" said Chris. Compared to other business models, it's hard to go wrong with information marketing.
When you are trying to win against your competition, there's nothing like having a great relationship with your customers. Chris says "there's a growing demand on our time". "People are more and more vigilant against letting things into their inbox". They don't want to waste their time reading things that don't apply to them at that moment, even if they subscribed to receive the information.
Chris says the only way you'll get a chance to be in front of your target market is "you really have to construct something special in order to stand out". When someone lands on your website, that's your opportunity to show that you are different.
"If someone lands on my page and they leave my page without either opting in to my newsletter or purchasing a product from me, are they going to be better off than before landing on my page?". You need to start providing value to your prospects right from the start.
The next step is to "bond with that person" says Chris. "With the Internet we can connect on so many different levels very inexpensively." This is and opportunity to build relationships with people that can't do as easily with other media.
Blogging is the best way to build strong bonds with customers, says Chris. He believes in using video on his blogs as a way to connect with customers as a real person. Video adds so much credibility to his sales letters that it always outperforms his text-only promotions. Combining blogging and video is one of Chris's big secrets to success.
Chris also explained how to create a hot selling product in a few hours in the interview. "It's easy" he says, "you don't have to be the ordained expert in any field". "You just have to make sure you are solving somene's problem."
It's all part of the sales process. Give value first, gain their trust. Allow them to give you feedback, gain some more trust. Use video to give the human touch. Solve people's problem and they will buy from you over and over again. Trust is the secret. - 15431
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