Thursday, November 13, 2008

Texas Web Designers enter a new era

By Jordan FeRoss

The way we think of the World Wide Web is changing. Gone are the days where only the rich could afford PCs, Broadband and sleek software. New advances in technology have allowed us to improve the fundamentals of web design. Texas Web Designers are at the forefront of many of these exciting changes. Sites are increasingly user-friendly. They have a sleek "Web 2.0" appearance, but also load more quickly as a result of improvements in standard web programming languages.

Web 2.0 is the new standard in web design, combining elements of CSS (Cascading Style Sheets), improved navigation, DHTML and stylistic menus, buttons and images to give the user an overall more pleasing experience. Texas Web Designers have mastered this technique. Many even refer to Texas as the new Silicon Valley of Web Design.

Texas Web Designers like Imaginuity, Masterlink, Level 10 Design and a slue of others have demonstrated a level of expertise that was thought to have been reserved to a select few in the major metropolises of New York and Los Angeles. These companies have been recognized as leaders in the industry for excellence in web design and traditional marketing and brand development. The breadth of skill is evinced in their work - veritable masterpieces. Each and every site done by these Texas Web Designers are considered art.

Texas Web Designers like Masterlink and Imaginuity are demonstrating that sometimes good things really do come in small packages. Recognized leaders in the web design industry, these companies excel in all areas of online marketing and branding. Virtually every site done by these Texas web designers wins some kind of award. How is it that they consistently produce top-notch sites? Web 2.0.

Texas Web Designers have made the leap, using advanced languages like AJAX, Javascript, PHP, ASP.net, FLASH and so on. But these boutique operations are cautious not to lose site of what's really important - leads. True, marketing is necessary, but if nobody looks at it, then it's just another piece of trash. Getting a website to rank well in major search engines is of paramount importance - an issue which these Texas web designers apparently understand all too well.

In trade magazines and articles, all the buzz now is SEO improvements. It seems that this has become its own little subcategory of Web Design, with some small firms focusing solely on this, and nothing else. Using techniques like relevant meta-data is and has always been very important. But now many are trying to figure out how to improve and augment page rank via keyword density within page content. For example, using more text, placing the essential keywords to the top of a page, or alt-tagging big images is clearly a widely used and obviously effective technique. Great web designers focus on these techniques almost exclusively. Just look at any new Texas-based site and you'll notice that the very first thing you see in the page, whether it's text or images, is a keyword that is highly sought after by the competition. Texas Web Designers have made these keyword-based approaches a priority in improving SEO strategies for their clients. - 15431

About the Author: