To be honest, you're not going to sell much from your aticle marketing efforts unless you fulfill all the goals of an article. You need to achieve each of the goals in every article.
There are seven main goals of an article that you need to achieve to get people to click on your link and then buy from you. I'll mention them briefly in this article and give you more details in subsequent articles.
1. Attract Your Reader's Attention.
There are two things to consider in attracting your prospective customer's attention so strongly that they "just have to" read your article. First you need to settle on a topic that your reader is craving to know more about. Second you have to quickly and clearly communicate what your topic will be in the headline and first couple of sentences.
2. Get Your Prospects To Read The Whole Article.
Once you have your prospect's attention you need to keep it by saying something new. You need to say something that they didn't know before or state it in a way that they had never expected. This is known as the "news value" of an article. Why would anyone keep reading if you aren't providing any real reason for continuing?
3. By The Time Your Prospect Finishes The Article They Should Respect You.
Start off your article with something that your reader can agree with even if you intend to say something that they would consider totally wrong without having read your article. Go Gradually. Make one solid point at a time until your have reached your surprising conclusion. Don't just blurt out a statement that people will disagree with. They will just stop reading. When you advance your case step by credible step your reader will respect you.
4. Make Your Reader Comfortable Feeling That You Understand Them By The Time They Finish Your Article.
This concept is so basic for any salesperson but all the courses on article marketing ignore it completely. If you expect to sell anything, first you need to have a rapport with your reader. Joe Vitale addresses this in his sales letter writing course as "maintaining their trance". In The Robert Collier Letter Book he calls it "staying in step with the conversation going on in their mind".
5. Make It Really Worthwhile For Them To Have Read The Article.
Your prospect is spending his valuable time in reading your article. Make sure you reward him for his sacrifice. If you can provide a lot of value for the reader, they will pay you back by following your recommendation to click on the affiliate link.
6. Set them up so they want to buy the product that you will ultimately offer for sale.
The basis of all successful article marketing is called pre-selling. You should never sell directly in your article. That's what the sales page is for. Your article should provide insight so the reader gains a better appreciation of the features of the product you will be selling.
7. Motivate Your Prospect To Click On The Link In The Resource Box.
If you have done the previous six steps properly all you have to do here is to show them where they can get more information to solve their problem. You always have to ask people to take action. If you don't specifically ask people to do something, most of the time they will not click on your link.
Writing profitable articles is a matter of getting people to click on your link when they are pre-disposed to making a purchase. When your articles achieve all of the goals presented here it is more of a science than an art. Just follow the steps and you will be amazed at the results.
Subsequent articles will contain great detail so you are clear on what to write to be successful. - 15431
There are seven main goals of an article that you need to achieve to get people to click on your link and then buy from you. I'll mention them briefly in this article and give you more details in subsequent articles.
1. Attract Your Reader's Attention.
There are two things to consider in attracting your prospective customer's attention so strongly that they "just have to" read your article. First you need to settle on a topic that your reader is craving to know more about. Second you have to quickly and clearly communicate what your topic will be in the headline and first couple of sentences.
2. Get Your Prospects To Read The Whole Article.
Once you have your prospect's attention you need to keep it by saying something new. You need to say something that they didn't know before or state it in a way that they had never expected. This is known as the "news value" of an article. Why would anyone keep reading if you aren't providing any real reason for continuing?
3. By The Time Your Prospect Finishes The Article They Should Respect You.
Start off your article with something that your reader can agree with even if you intend to say something that they would consider totally wrong without having read your article. Go Gradually. Make one solid point at a time until your have reached your surprising conclusion. Don't just blurt out a statement that people will disagree with. They will just stop reading. When you advance your case step by credible step your reader will respect you.
4. Make Your Reader Comfortable Feeling That You Understand Them By The Time They Finish Your Article.
This concept is so basic for any salesperson but all the courses on article marketing ignore it completely. If you expect to sell anything, first you need to have a rapport with your reader. Joe Vitale addresses this in his sales letter writing course as "maintaining their trance". In The Robert Collier Letter Book he calls it "staying in step with the conversation going on in their mind".
5. Make It Really Worthwhile For Them To Have Read The Article.
Your prospect is spending his valuable time in reading your article. Make sure you reward him for his sacrifice. If you can provide a lot of value for the reader, they will pay you back by following your recommendation to click on the affiliate link.
6. Set them up so they want to buy the product that you will ultimately offer for sale.
The basis of all successful article marketing is called pre-selling. You should never sell directly in your article. That's what the sales page is for. Your article should provide insight so the reader gains a better appreciation of the features of the product you will be selling.
7. Motivate Your Prospect To Click On The Link In The Resource Box.
If you have done the previous six steps properly all you have to do here is to show them where they can get more information to solve their problem. You always have to ask people to take action. If you don't specifically ask people to do something, most of the time they will not click on your link.
Writing profitable articles is a matter of getting people to click on your link when they are pre-disposed to making a purchase. When your articles achieve all of the goals presented here it is more of a science than an art. Just follow the steps and you will be amazed at the results.
Subsequent articles will contain great detail so you are clear on what to write to be successful. - 15431
About the Author:
Learn how to make Article Marketing pay off big. Get the entire Article Marketing course for free while you can.
