Long Form Leads do cost less than Phone Interviewed leads, often much less. People regularly ask me if it is worth paying the extra money for the Phone Interviewed lead. Here is my thought process on choosing which mlm lead type to use.
Let's focus on ROI as the answer to your question. By splitting ROI into 2 different categories you will begin to understand which lead type will be the best for you. 1) Time - How much time do you have to contact the leads? 2) Money - Your marketing budget. What type of a return on your investment would you like to see?
First you must understand how a Phone Interviewed Lead is generated. Typically the call center will need to make approximately 20-30 phone calls to internet generated Long Form Leads to create one Phone Interviewed Lead.
The call center has to sort through bad numbers, wrong numbers, people who won't pick up the phone to strangers, uninterested people, and a number of other variables to get a live person on the phone who is interested in being contacted about a business.
Let's focus on the Time category of the ROI subject. If Time is of importance to you, it maybe beneficial to pay the extra money for the Phone Interviewed Lead and have all the initial grunt work done for you by the call center. Do you see yourself making 20 plus calls to find someone interested about you business?
Now, if the most important factor of your decision in which lead to purchase is the money factor, then a little more research will need to be done.
You might have to call 3 to 4 times as many leads to make the same amount of contacts as if you purchase Phone Interviewed leads, but at the end of the day if you are spending less for the return you receive in commissions, long form leads might be the way to go.
Let's bring you back to thinking ROI. It will be important for you to know how much each single lead is truly costing you. If you have to purcharse a significantlly larger amount of Long Form Leads to have the same results and thus spending more money, then you may need to try the Phone Interviewed Leads
I feel that the best course of action is a balanced once. Time and Money are both important and finding a blance between the two will allow to have more success. Do your homework on lead providers and look for lead specials as they are out there. - 15431
Let's focus on ROI as the answer to your question. By splitting ROI into 2 different categories you will begin to understand which lead type will be the best for you. 1) Time - How much time do you have to contact the leads? 2) Money - Your marketing budget. What type of a return on your investment would you like to see?
First you must understand how a Phone Interviewed Lead is generated. Typically the call center will need to make approximately 20-30 phone calls to internet generated Long Form Leads to create one Phone Interviewed Lead.
The call center has to sort through bad numbers, wrong numbers, people who won't pick up the phone to strangers, uninterested people, and a number of other variables to get a live person on the phone who is interested in being contacted about a business.
Let's focus on the Time category of the ROI subject. If Time is of importance to you, it maybe beneficial to pay the extra money for the Phone Interviewed Lead and have all the initial grunt work done for you by the call center. Do you see yourself making 20 plus calls to find someone interested about you business?
Now, if the most important factor of your decision in which lead to purchase is the money factor, then a little more research will need to be done.
You might have to call 3 to 4 times as many leads to make the same amount of contacts as if you purchase Phone Interviewed leads, but at the end of the day if you are spending less for the return you receive in commissions, long form leads might be the way to go.
Let's bring you back to thinking ROI. It will be important for you to know how much each single lead is truly costing you. If you have to purcharse a significantlly larger amount of Long Form Leads to have the same results and thus spending more money, then you may need to try the Phone Interviewed Leads
I feel that the best course of action is a balanced once. Time and Money are both important and finding a blance between the two will allow to have more success. Do your homework on lead providers and look for lead specials as they are out there. - 15431
About the Author:
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