Saturday, December 20, 2008

No one cares about how great your company is, TRUST ME!

By John Wallen

You have a ton of websites and material about your company's history, their record breaking growth, their debt-free finances, the ORAC value of your product, the Physician's Desk Reference number, the user testimonials... Blah blah blah.

The only way you can get wealthy on this planet is by solving the problems of others. And when you get someone to join your opportunity, you just added to their list of problems. " You now own the number one home business in the country, congrats! Go get them, you can do it!"

Systems make you successful, not your compensation plan or products. What I'm talking about is a system that has all the pieces in place that will draw customers to you, and delivers the goods and your product automatically.

These machines (ads and marketing) should be doing the work for you. All you need to do is push the "Go Button" and become buddies (customer service, cashiers) with the folks who come through the system. Not because you are unskilled or lazy, but because a system is duplicatable and you are not.

This is the best way to attain predictable results. A system that will provide them with results they want, is what you need to sell them. Seriously, they do not care about the other things (points, plans, orac values) they just want a workable system. Do this and your bank account will grow big time.

Educate yourself on making a machine to attract customers. Educate yourself on the marketing that you need to sell them the product. Create a system that is very effective, and can be duplicated, and you'll have a very successful business.

Seriously, this is a lot more easier to accomplish then you might think. You can't blame yourself when everything you were taught was the wrong way to run a business. Old school is just that OLD, and it doesn't work. I lost a whole year using them, and then I found out my sponsor was failing with those old techniques as well. - 15431

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