Wednesday, December 3, 2008

Value Your Experience: Dan Kennedy Information Marketing Secret

By Neeraj Varma

Would you like to have a business that makes a five figure income every MONTH? Most people are happy to make five figures in a year from their home business. Gaj Subudhi of superstarsmarketing.com built his information marketing business up to five figures starting with nothing. His strategy was simple. He bought courses, started using the knowledge, then he taught others what he learned from his experiences.

Rob Toth interviewed Gaj as one of the top information marketers as part of a project with Dan Kennedy's Info Riches course. The full interview series is called "Future Of Information Marketing".

As a software architect, Gaj had been working for a large company until he started his online business. Up to that point he didn't know anything about business or marketing.

Gaj was like the rest of us. He started buying course after course so he wouldn't make any important mistakes. He wanted to "know it all" before he started his business. Gaj says "if you put more information into your brain it creates more opportunity". He was certainly creating more "opportunity" but unfortunately he wasn't making any money from it. The money started coming in when he started applying what he learned.

There were a lot of gaps between what the courses said and what happened in real life. When he started explaining these things to people he became a man-in-demand. Gaj says to "use and apply information to create value in the world". He found that the knowledge he gained from applying what he learned had value for others.

There is a lot of information out there. People are buying course after course but not applying what they know because they get stuck at a certain point. Gaj says the big money is in "helping people consume in the right way". This is more important that gaining a lot of information.

More and more information is easily available. Courses that were sold for a lot of money in the past are now available for free. More information just leads to "analysis paralysis". It doesn't allow you to "have your own value or your own voice" says Gaj.

People should "do something with whatever they know" and "try to expose the value of what you know to help people", says Gaj. "Create your own value out of the existing information" that you already have.

Gaj sees that people just don't have the self-confidence to value what they know. He says that there will always be more and more to learn. The growth in the amount of information is exponential...it's unlimited. Someone has put a video on YouTube that is worth watching for every information marketer: http://www.youtube.com/watch?v=jpEnFwiqdx8 .

If you've watched the video you can see that the best thing you can do to help people is to somehow reduce the amount of information they have to consume to get the job done. You can do this by sharing your experience. Show them what works. At some point you just have to know that people will find your experience-based knowledge useful. "Taking action is critical", says Gaj. Despite the fact that there is a lot of information out there, very little is based on experience. That's what people need. - 15431

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