The bottom line is that you absolutely have to market and advertise to have success in the online world. If I were to break it down, I would say that seventy to eighty percent of your time should be focused on these activities. The age old question is which is better, paid or free advertising?
Here is my take having used both forms of advertising successfully. There really is no such thing as free advertising. Time is money and you are either going to spend the money upfront or spend the time to make it happen. The real question is how much is your time worth?
For the sake of this article, let's call them automated (paid) vs. manual (free) advertising. That said, there are many ways you can use both methods and neither is necessarily better than the other. The real key you must first determine is what works best for you and what are you comfortable with.
Either way there are inherent advantages to any form of marketing you choose to do. The main key should be your marketing effectiveness. Are you getting the results you're looking for? Advertising without the desired goal of achieving profitable sales will leave you disgusted and eventually put you out of business.
The advantages of manual (free) advertising based on my experience is it allows you to test your marketing strategies without losing your shirt. There are also many free advertising sources that provide a long term effect like article and video marketing. When considering free methods I would strongly recommend opportunities that are leveraged and provide long term benefits like viral or search engine marketing.
When it comes to automated (paid) advertising I recommend starting small and gradually building up to larger marketing campaigns. This allows you to test the waters and improve your conversion ratios as you go. This will also allow you to accomplish other things in your business while your advertising consistently runs in the background.
That brings me to my last point which is tracking. Regardless of the type of advertising you are doing, make sure you are using some type of tracking system to measure your results. Without tracking it is almost impossible to know what's working and what's not in your ad campaigns. You could end up spending good money on bad ads and not spending enough on your good ads.
Your time and budget will ultimately determine which advertising methods are best for you. I suggest trying a few methods that interest you and use them until you feel comfortable and somewhat proficient. Don't try to do a little bit of everything as this does not work. Pick something, stick to it and then move to another method while tracking your results throughout. - 15431
Here is my take having used both forms of advertising successfully. There really is no such thing as free advertising. Time is money and you are either going to spend the money upfront or spend the time to make it happen. The real question is how much is your time worth?
For the sake of this article, let's call them automated (paid) vs. manual (free) advertising. That said, there are many ways you can use both methods and neither is necessarily better than the other. The real key you must first determine is what works best for you and what are you comfortable with.
Either way there are inherent advantages to any form of marketing you choose to do. The main key should be your marketing effectiveness. Are you getting the results you're looking for? Advertising without the desired goal of achieving profitable sales will leave you disgusted and eventually put you out of business.
The advantages of manual (free) advertising based on my experience is it allows you to test your marketing strategies without losing your shirt. There are also many free advertising sources that provide a long term effect like article and video marketing. When considering free methods I would strongly recommend opportunities that are leveraged and provide long term benefits like viral or search engine marketing.
When it comes to automated (paid) advertising I recommend starting small and gradually building up to larger marketing campaigns. This allows you to test the waters and improve your conversion ratios as you go. This will also allow you to accomplish other things in your business while your advertising consistently runs in the background.
That brings me to my last point which is tracking. Regardless of the type of advertising you are doing, make sure you are using some type of tracking system to measure your results. Without tracking it is almost impossible to know what's working and what's not in your ad campaigns. You could end up spending good money on bad ads and not spending enough on your good ads.
Your time and budget will ultimately determine which advertising methods are best for you. I suggest trying a few methods that interest you and use them until you feel comfortable and somewhat proficient. Don't try to do a little bit of everything as this does not work. Pick something, stick to it and then move to another method while tracking your results throughout. - 15431
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