Thursday, January 8, 2009

A Bread And Butter Lead Generation Strategy

By John Anghelache

If you have a big enough list you can write your own ticket.

Internet marketers often complain they are not getting enough opt ins. The main reason is their websites don't sell visitors on joining the list.

So, in this article, I'm going to share a proven way to generate leads. I'll even give you a perfect example. You can modify it to drive traffic to your website.

The first thing is this: People will join a list they believe will be valuable. We all get too much email. No one wants more. For this reason, people are picky as to which lists they join online. Information is the best "hook" to use to get people onto your list.

Offer a free report... or audio... or video. Or a combination. Make it relevant to the prospects. In fact, make sure the free info solves a problem.

In exchange for the free information, require them to opt in. Just build a simple lead capture page. Include copy that sells the free info.

Second, make it easy to join your email list. All you need is the prospect's email address. And maybe their first name. That's it. The more info you require the lower the response. Just ask for the basics. The email address is what you're really after anyway.

Third, in addition to the free report or whatever, make sure the prospect knows you'll be sending periodic emails. Otherwise, people will join your list just for the freebie. Then they unsubscribe. Keep them on the list by offering a free ezine along with the free report. This is just basic lead generation marketing.

Let's put this in a practical frame. Say you want to build a list of bodybuilders. Here's the copy for a simple name squeeze page that will do the job...

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Okay, that's a good "bread and butter" way to generate Internet leads. You can run small pay per click ads to drive people to a modified version of this web page. - 15431

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