Friday, January 30, 2009

Crafts Booths at Juried Fairs

By Geoffrey Higgins

My girlfriend had such talent with crafts. Using inexpensive materials, she was able to create fashionable jewelry that complements beach attire well. Going to the beach is easy here in Florida, so this was something that we could use to earn a little extra income, in my mind.

We've been selling her crafts in Florida's many festivals for quite some time now, and for the most part, the experience is our main bonding activity. I talk to the event organizers beforehand and get the booths ready, while she fixes up the booth itself and man it during the days of the show. She has also thought me how to make the crafts, so I can help with production. Overall, the activity has been fulfilling for our relationship.

But from a financial point of view, it didn't start out so good. The jewelry were made from cheap materials and could not be priced much higher than what we priced them now. We were careful to balance the price so that we would still have profit, whilst not being overpriced. I assure you it was no easy task.

Then we had an idea to go for the juried shows. There's a chance our profit margin would increase if we had our booth there. So we readied a portfolio of our wares and went to the organizers of an upcoming juried show. They also asked us about our previous shows and how many fairs and festivals we've attended. Then they deliberated on whether to accept us or not.

I was pretty confident we'd get in, anyway. My girlfriend was a master at making these handcrafted items and the style and workmanship were great. In no time at all, the jury gave their approval and we were off to set up a booth of our own.

We quickly realized that there were considerably more people in juried craft shows, and her crafts sold like hotcakes. Fortunately, we've prepared a bigger batch of jewelry this time around, and we didn't resort to an early closing because of running out of goods to sell. As the income slowly increased, I was beginning to realize that perhaps, we can make a decent full-time business out of this after all. - 15431

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