Wednesday, January 28, 2009

Experiences with Craft Shows

By Geoffrey Higgins

Having taken a managerial role in my significant other's hobby, I'm familiar with the in's and out's of setting up booths for fairs and festivals. You see, when we started dating, I quickly realized that she made those accessories that she uses herself; simple earrings, classy bracelets, and the like. None of what she uses cost too much, and I thought it was worth a closer look.

Fairs and festivals are quite common here in Florida, so I pitched an idea to her: Why not try to turn her hobby into a business? I am very impressed with her fashion sense, being able to create beautiful trinkets from inexpensive materials, and I believed that we can easily convince others as well.

It was normal for her to be skeptical about the idea at first; the cost for making the trinkets were cheap, so to make a decent profit without overpricing, we had to make a lot of them on stock. It was ultimately surmountable; all that was needed was a good, steady supply and enough advertising. Still, this wasn't something we bet our lives on, so we kept our day jobs.

During the next couple of months, we built up our stock. I learned how to put together her designs, thus increasing the rate by which we could produce them. Progress was slow, so I also decided to go to current festivals and talk to the management. I canvassed rates in preparation for the day when we would set up our own booth.

And then, we tried it for a few times, but didn't get too much income. We did generate money, but it just was too little to make it worth the effort, in her mind. At this point, I asked her if she at least enjoyed what we were doing; she replied favorably, and cited her love for the craft as well as being able to do it with me as the reasons. So, I decided then and there to go with it and work harder on increasing revenue. - 15431

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