Monday, January 26, 2009

Free Business Classifieds

By Alex Wu

In today's downtrodden economy, small businesses need to protect and save their money. Advertising is a line on the budget that is often ignored. A small company just doesn't have the funding to spend wads of money on advertising that is going to be limited and not reach a large audience. Problem is, you have to reach an audience. Do you take a shot on one commercial or place one ad in the Sunday paper and blow your whole budget? There is an alternative that will prove quite fruitful if you use it wisely, free business classified ads.

When you go looking on the web and type in 'free business classified' you are going to get a response in the tens of millions. This probably equates to tens of thousands of sites that will allow you to place a free business classified ad. How do you not take advantage of that? You get to reach a national audience at no cost.

Now not all businesses can lend themselves to this type of audience, but most can. Think about it, unless you are a restaurant, what cannot be packaged up and shipped off? Heck, you can't even count out restaurants if they are selling homemade pasta or sauce, things of that nature. Maybe you have your own cookbook that can be marketing, something to take advantage of this great opportunity.

You have to look at free business classifieds as weapon to do business with. In essence, you are at war with every other company out there that is selling the same thing as you. This weapon must be used effectively to destroy your enemy. You will do this by targeting your audience will skillful keywords that will direct them to a place where you can tell them more information about your product. There is only so much selling that you can do in a restricted space, use it wisely.

You will do this by highlighting your service or business as much as possible and then you will use your last line to direct them to your website, blog or social page. Now you can talk about your business as much as you want. You just created hits for your site by taking advantage of a free business classified. How much better does it get?

The challenge of course is going to be to get people to read your ad. This is going to take some work on your part. You of course want your ad to show up among the top of the search page on both external and internal engines. That is going to take accurate keywords that are aimed exactly at your niche. This is nothing more than researching the most popular sites and basically duplicating what they have already perfected.

Now it is time to get creative with free business classified ads and you are going to do that by exploring sites and areas in the classifieds that are common to what you are selling but are completely different at the same time. Confused? The idea here is a type of cross contamination. You are selling fishing poles. You have posted everywhere you can think of, but now you are going to use keywords for rifles in your ad but when they click, low and behold, they are lead to your fishing pole site. You are going after rifle buyers here that probably also fish. If they don't who cares, they close out your site and go back to the search engine. If they do fish, you may have caught them in an impulse moment and they start exploring your site. Tell me you haven't had this happen to you. Doing this effectively just may make you the next Bill Gaites! - 15431

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