One other way of getting traffic you cannot miss is using Google to advertise your business. We are going to share tips on advertising on Google using Pay Per Click (PPC). We use Google to conduct our PPC campaign because it is the largest search engine.
PPC is a form of advertising within Google search engine and other websites that subscribe to Google advertisements. Your advert will appear on the side of natural search results on Google search engine, and it will appear in relevant websites when a user search for a particular keyword.
Advertising on Google through PPC is not free, you pay whenever someone clicks on your advertisement. However, the cost of advertising is controlled by you. you can set the daily limit and the per click cost.
Assuming you pay $0.10 for each click, and you set your daily advertising limit to $10. The maximum clicks you can get each day is 100 clicks. Assuming your website can convert traffic into sales at 3%, you get 3 sales each day. If you get commission of $20 per sale, you earn $60 each day, making up to $1800 per month from just one website.
Well, this is of course a very optimistic projection.
To achieve better results, you can refer to our tips for PPC advertising.
Research your Keywords
You must select your keywords (search terms) for your Google advertisement. If your website is already ranked on the first page of natural search results, you probably do not have to waste anymore money on PPC. You might only want to consider using PPC on search terms that your website which you do not appear on the first page.
There are some free tools you can use to determine what keyword to use. Google Keywords and Google Trends are 2 very good tools to determine which keyword is a better choice.
Write your PPC ad
- Headline
Make your ad irresistible to users. Make them want to click your ad. Use a headline to capture their interest. You should conduct a test with different headlines to see which one works better.
- Offer
You should try to keep your advertisement short and sweet. Give readers the benefits they will receive if they click on your advertisement. Use action words that will make readers want to click.
Plan your PPC campaign
Plan how you are going to execute your PPC campaign, think the desired outcome you wish to have. Set a time frame to achieve the desired outcome you want. Have a backup plan if the PPC doesn't work for you.
Ask questions like; Are you interested to introduce your site or sell products? How is the online PPC going to fit into your other advertising efforts; offline
Keep in mind the returns from your PPC, keep track of your cost and returns. Analyze the effectiveness of your advertisements.
Set your Range
It is important to manage your advertising cost when you do PPC. if you don't manage your costs and conversion, you may end up paying for than what you earn. Analyze your results to increase your advertisement's effectiveness.
Step 1: The top position may not be the best
In PPC, the best spot is actually in the second to forth position. So you can save money trying to be at the top. Serious buyers are more likely to second to forth position
Step 2: Analyze Your Stats
Analyze your crowd. Know which hours of the day, or which day of the week are they more active. With this information you can focus on advertising when your targets are most active. This limits the amount you spend on your PPC campaign.
Step 3: Be ruthless
For keywords that are not converting traffic or sales to you, do not hesitate to drop them. Use www.google.com/keywords to check the average searches. Or you can use www.google.com/trends to compare keywords. Since the number of words you can put into your PPC advertisement is very limited, you need to find the most effective keywords to use.
Step 4: Do your Calculations
If you are using PPC to sell products, do not spent more than 10% of your average sales amount on advertising. The ROI will be too low. Assuming the conversion rate of your website is 3%, you need to direct 34 people to your website to make a sale. If your average sale is $100, spend not more than $10 on PPC. That will equate to $0.33 per click.
Keep Track of Your Campaigns
After executing your Google PPC campaign you need to regularly review your results. You can access detailed reports; how many times your advertisement was clicked, the maximum cost-per-click for each keyword, etc.
By reviewing and making the necessary alterations to your advertisement of website you can increase the conversion and hence achieve more results with less effort. - 15431
PPC is a form of advertising within Google search engine and other websites that subscribe to Google advertisements. Your advert will appear on the side of natural search results on Google search engine, and it will appear in relevant websites when a user search for a particular keyword.
Advertising on Google through PPC is not free, you pay whenever someone clicks on your advertisement. However, the cost of advertising is controlled by you. you can set the daily limit and the per click cost.
Assuming you pay $0.10 for each click, and you set your daily advertising limit to $10. The maximum clicks you can get each day is 100 clicks. Assuming your website can convert traffic into sales at 3%, you get 3 sales each day. If you get commission of $20 per sale, you earn $60 each day, making up to $1800 per month from just one website.
Well, this is of course a very optimistic projection.
To achieve better results, you can refer to our tips for PPC advertising.
Research your Keywords
You must select your keywords (search terms) for your Google advertisement. If your website is already ranked on the first page of natural search results, you probably do not have to waste anymore money on PPC. You might only want to consider using PPC on search terms that your website which you do not appear on the first page.
There are some free tools you can use to determine what keyword to use. Google Keywords and Google Trends are 2 very good tools to determine which keyword is a better choice.
Write your PPC ad
- Headline
Make your ad irresistible to users. Make them want to click your ad. Use a headline to capture their interest. You should conduct a test with different headlines to see which one works better.
- Offer
You should try to keep your advertisement short and sweet. Give readers the benefits they will receive if they click on your advertisement. Use action words that will make readers want to click.
Plan your PPC campaign
Plan how you are going to execute your PPC campaign, think the desired outcome you wish to have. Set a time frame to achieve the desired outcome you want. Have a backup plan if the PPC doesn't work for you.
Ask questions like; Are you interested to introduce your site or sell products? How is the online PPC going to fit into your other advertising efforts; offline
Keep in mind the returns from your PPC, keep track of your cost and returns. Analyze the effectiveness of your advertisements.
Set your Range
It is important to manage your advertising cost when you do PPC. if you don't manage your costs and conversion, you may end up paying for than what you earn. Analyze your results to increase your advertisement's effectiveness.
Step 1: The top position may not be the best
In PPC, the best spot is actually in the second to forth position. So you can save money trying to be at the top. Serious buyers are more likely to second to forth position
Step 2: Analyze Your Stats
Analyze your crowd. Know which hours of the day, or which day of the week are they more active. With this information you can focus on advertising when your targets are most active. This limits the amount you spend on your PPC campaign.
Step 3: Be ruthless
For keywords that are not converting traffic or sales to you, do not hesitate to drop them. Use www.google.com/keywords to check the average searches. Or you can use www.google.com/trends to compare keywords. Since the number of words you can put into your PPC advertisement is very limited, you need to find the most effective keywords to use.
Step 4: Do your Calculations
If you are using PPC to sell products, do not spent more than 10% of your average sales amount on advertising. The ROI will be too low. Assuming the conversion rate of your website is 3%, you need to direct 34 people to your website to make a sale. If your average sale is $100, spend not more than $10 on PPC. That will equate to $0.33 per click.
Keep Track of Your Campaigns
After executing your Google PPC campaign you need to regularly review your results. You can access detailed reports; how many times your advertisement was clicked, the maximum cost-per-click for each keyword, etc.
By reviewing and making the necessary alterations to your advertisement of website you can increase the conversion and hence achieve more results with less effort. - 15431
About the Author:
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