Wednesday, January 7, 2009

Social Network Chiropractic Video Marketing Secrets

By Matthew Loop, DC

No one saw it coming; the phenomenal success of web 2.0 sites like YouTube, MySpace, and Facebook is unheard of. Back in 2005, I began to sense the use of web 2.0 for chiropractic marketing, and had humble expectations for the results I'd get. Little did I know the remarkable power of web 2.0 and video marketing would propel my chiropractic practice and other ventures into the stratosphere.

And that wasn't the end of it either. I was able to save a remarkable amount of time by leveraging tasks, and was able to use web 2.0 and all its services at absolutely no cost. No wonder expensive marketing firms are working like crazy to find new clients to charge loads of money. They sense the end is near, because the real power of SEO and web 2.0 can be unleashed on your own! When I started to introduce myself to my community three years ago using MySpace, I was meeting nearly 50 people a day online. The traffic this drew to my website was unheard of. Soon enough, calls from potential patients starting coming in.

Within 24 hours of implementing my self-sufficient marketing tactics, I was successfully able to brand myself in the online community. I was able to send out information to subscribers weekly; material they chose to watch like informative videos and blogs. These people remained aware of my practice and what I was doing all the time. When you meet people online this way and keep them informed about your practice and chiropractics in general, you become the go-to chiropractor in your community. That's just the beginning of the success you'll unleash.

Online video submission is really the powerhouse of chiropractic marketing. It is the basis of my success, and the secrets of it are taught to my students. By making regular videos, you can greatly increase your standing as a chiropractor in the community. When you learn the right tricks and know the appropriate services where you can upload your videos, the potential is amazing. Just a tip: make sure you always compress your video before submitting. Use a program like Windows Movie Maker for PC or iMovie for the Mac.

Videos get indexed extremely well by search engines, if you understand basic and advanced optimization strategies. I've been able to drive massive amounts of highly-targeted visitors to my website with video, which has basically made me a local celebrity. In conjunction, I've been able to bring in many new patients that have seen my direct response videos. They feel like they know me before they ever step into my office. They are able to follow me on my channels to get new health information, as I overwhelm them with consistent value and not spam-based advertisement.

Now is the time to learn the power that chiropractic video marketing can have on your practice. Nearly 52% of online content today is video! When people go online to look for solutions to back pain and neck aches, they want to ideally find videos for "one on one" instruction and information online. The more videos and material you have online, the more they trust what you have to say and believe your credibility in the business. There is no better way to literally stifle the competition.

I take my viewers on fun journeys in my videos to really give a total experience of learning and putting people at ease. I've filmed tours of my office, talked in detail about my practice, and given pointers and tips to people searching for answers to their chiropractic questions. I've even shot segments on vacation in Costa Rica! When you keep the videos fun and interesting, people are going to always want to come back and see more. They will perhaps share your videos with friends, and things only can grow more from there.

It's important that you put out 1-2 videos a month as a minimum. This is how you can canvas the search engines and come up in multiple places. You must keep pumping out material so that your position stays strong in search engines. There's no need to outsource your videos because it will cost a lot of money and it's so easy to do yourself.

Make sure you're relaxed and having a good time while making these videos. You want to present yourself as being the warm, professional, and friendly person that you are. That way, people will feel like they know you, and they'll want to stop in to your office and utilize your services.

Lastly, find a chiropractic coach with a proven track record who's been leveraging social media and social networking the past several years. Since the social media landscape is so vast, it's a good idea to find a consultant that solely specializes in this type of chiropractic marketing. This is not the type of material that can be effectively taught for an hour at a multi-topic seminar. After you find your mentor, hang-on for one incredible ride. Your chiropractic practice and business live may never be the same again! - 15431

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