A sonic logo is essentially a short jingle or audio identity used for brand development that is generally between 3 and 7 seconds long. In essence, it is the use of sound to convey the personality and values of a brand. Companies, associations, and brands use sonic logos to build awareness of their services and apply them across a wide array of sonic touchpoints including television, radio, the web, and mobile technology.
Other elements to consider when designing a sonic logo occur before any actual musicianship or sound recording. The history and character of the brand must first be evaluated. In order to successfully capture the brand's identity, the personality of the brand music be understood. The following steps discuss certain such elements of the sonic logo creation process.
1. The first step in the creation of a sonic logo is to determine the core values of the brand that needs the logo. Is the brand conservative, environmentally concerned, or representative of a particular heritage or culture for example.
2. Next, figure out the history of sound use by the company which may afford some sense of the brand's identity. Use of audio in the past could be useful knowledge in what direction to now take.
3. Moving on, establish the types of sounds will best represent the brand's values. For a cell phone provider, for instance, a variety of rings or button sounds might work well.
4. Then, determine if this sonic logo will use a vocal line. Is the logo just going to have a musical melody or something such as "Um um good?"
5. Fifth, ensure that the sonic logo is unique and memorable since it is meant to identify one brand and one brand alone.
The above steps are a great guide for making sonic logos that are relevant and effective. Always be certain that your client is proud of their new sonic identity and that the product you have made for them is original from anything else heard before. Once you accomplished these elements you have succeeded. - 15431
Other elements to consider when designing a sonic logo occur before any actual musicianship or sound recording. The history and character of the brand must first be evaluated. In order to successfully capture the brand's identity, the personality of the brand music be understood. The following steps discuss certain such elements of the sonic logo creation process.
1. The first step in the creation of a sonic logo is to determine the core values of the brand that needs the logo. Is the brand conservative, environmentally concerned, or representative of a particular heritage or culture for example.
2. Next, figure out the history of sound use by the company which may afford some sense of the brand's identity. Use of audio in the past could be useful knowledge in what direction to now take.
3. Moving on, establish the types of sounds will best represent the brand's values. For a cell phone provider, for instance, a variety of rings or button sounds might work well.
4. Then, determine if this sonic logo will use a vocal line. Is the logo just going to have a musical melody or something such as "Um um good?"
5. Fifth, ensure that the sonic logo is unique and memorable since it is meant to identify one brand and one brand alone.
The above steps are a great guide for making sonic logos that are relevant and effective. Always be certain that your client is proud of their new sonic identity and that the product you have made for them is original from anything else heard before. Once you accomplished these elements you have succeeded. - 15431
About the Author:
SFXsource ponders and writes on multimedia production and produces voice samples and free animal sounds for sampling in animation, multimedia, and video
