Have you ever wondered how the so-called internet marketing gurus can send out a single email and make enough money to buy some fancy car, or so they say?
It's really silly when you think about it. It absolutely sounds too good to be true. And for most people, it is too good to be true. However, there is a secret weapon that those guys do not tell you about. If you had it, you could replicate their results without even breaking a sweat.
The secret is that they have a buyer list. It's a buyer list, not a mailing list. And there's a big difference.
A big mailing list will not guarantee big profits. The quality of the list is a lot more important than the size of the list. Because the bottom line is whether the subscribers on your list actually fork out the money to buy your product.
If your subscribers don't purchase your product, they're just sitting there. It wouldn't matter if you had a million people on your list, because no buyers means no money.
What is the real "secret" then? It's not really a secret at all, and it's not even complicated. It's having people on your list who want to buy from you.
What stands in the way of most people reaching that goal is not knowing how to build a list of buyers instead of just subscribers. Subscribers can result in a big list, but there is no guarantee than any of them will buy anything. And they probably won't. The average response to a marketing-type email is only about 1-2%.
Since the typical response to a marketing email is estimated to be about 1-2%, you would probably do okay if you have a huge list. But what if you only have 2,500 people on your list? Wouldn't a 10% return make you a lot happier?
Now, which do you think would be easier -- getting 25,000 people on your list and hoping that 1% buy so you can get your 250 sales, or getting 2,500 buyers on your list who buy like crazy every time you email?
The huge lists, in all probability, do not really pull in a 1-2% response. Who do they think they are kidding, anyway? A response of around 0.05% is probably more the norm. And who needs that? You'd need an even bigger list just to get 250 sales out of your mailing. Thanks anyway, but I don't think I'm interested in that, and I doubt if you would be either.
I am sure you have realized by now that quality counts a lot more than quantity in building your mailing lists. Stay focused on that, and soon you'll have your own success story to tell. - 15431
It's really silly when you think about it. It absolutely sounds too good to be true. And for most people, it is too good to be true. However, there is a secret weapon that those guys do not tell you about. If you had it, you could replicate their results without even breaking a sweat.
The secret is that they have a buyer list. It's a buyer list, not a mailing list. And there's a big difference.
A big mailing list will not guarantee big profits. The quality of the list is a lot more important than the size of the list. Because the bottom line is whether the subscribers on your list actually fork out the money to buy your product.
If your subscribers don't purchase your product, they're just sitting there. It wouldn't matter if you had a million people on your list, because no buyers means no money.
What is the real "secret" then? It's not really a secret at all, and it's not even complicated. It's having people on your list who want to buy from you.
What stands in the way of most people reaching that goal is not knowing how to build a list of buyers instead of just subscribers. Subscribers can result in a big list, but there is no guarantee than any of them will buy anything. And they probably won't. The average response to a marketing-type email is only about 1-2%.
Since the typical response to a marketing email is estimated to be about 1-2%, you would probably do okay if you have a huge list. But what if you only have 2,500 people on your list? Wouldn't a 10% return make you a lot happier?
Now, which do you think would be easier -- getting 25,000 people on your list and hoping that 1% buy so you can get your 250 sales, or getting 2,500 buyers on your list who buy like crazy every time you email?
The huge lists, in all probability, do not really pull in a 1-2% response. Who do they think they are kidding, anyway? A response of around 0.05% is probably more the norm. And who needs that? You'd need an even bigger list just to get 250 sales out of your mailing. Thanks anyway, but I don't think I'm interested in that, and I doubt if you would be either.
I am sure you have realized by now that quality counts a lot more than quantity in building your mailing lists. Stay focused on that, and soon you'll have your own success story to tell. - 15431
About the Author:
Robert Alan Lamson is a writer who submits articles on varying topics to the general audience as well as to internet marketers. His latest recommendation can be viewed by clicking here.
